All rights reserved. As in his articles for The New Yorker, where he works as a staff writer, the anecdotes throughout Blink are lively and entertaining. Customer Reviews The art of split-second thinking5 There are almost one thousand reviews for this book, most are positive, do I need to submit one?
The author discusses split-second thinking, or "in the blink of an eye" speed of thought. He postulates that those rapid decisions are usually better. He backs it up with many examples of decisions made with more time, more information, and more discussion that turned out wrong, when the initial decision was actually the correct one. How does this happen? The subconscious mind processes many inputs and helps to steer our decisions.
It is usually right and we need to trust it more often. I trade financial products and I have found that too much information does not give me a clearer picture of what is going to happen, especially in the short to very short term future. I don't know how many times each week while looking at the market, I get this flash of go long, or go short.
How is that possible? I don't know, but I assume my subconscious mind picks up small clues that my conscious mind misses, or needs more information to form an opinion. The whole process is very exciting and while I can't explain the details, I can verify the results. Another book that delves deeper into the thought process and the subconscious decision-making process is Hare Brain, Tortoise Mind: How Intelligence Increases When You Think Less an excellent book, which I read a couple of years ago and I think I am ready to pull it off the shelf and give it a second read.
Great book even if I don't agree with it Note that after reading this book I'm not convinced that I completely agree with the fundamental arguement it's trying to make. I also didn't like it as much as Gladwell's previous book, Tipping Point. Covaxin safe for booster dose against Covid: Bharat Biotech. US Stock Market. Blockchain ETFs to add to your watchlist for diversifying your portfolio in Latest News. WPI inflation eases to Omicron leaves Germany on brink of recession as growth dips.
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Over 3. Likewise, on the path toward the tipping point, many trends are ushered into popularity by small groups of individuals that can be classified as Connectors, Mavens, and Salesmen. An interesting element of stickiness, as defined by Gladwell, is the fact that it is often counterintuitive, or contradictory to the prevailing conventional wisdom.
If the environment or historical moment in which a trend is introduced is not right, it is not as likely that the tipping point will be attained. To illustrate the power of context, Gladwell takes on the strangely rapid decline in violent crime rates that occurred in the s in New York City. Although Gladwell acknowledges that a wide variety of complex factors and variables likely played a role in sparking the decline, he argues convincingly that it was a few small but influential changes in the environment of the city that allowed these factors to tip into a major reduction in crime.
He cites the fact that a number of New York City agencies began to make decisions based on the Broken Windows theory, which held that minor, unchecked signs of deterioration in a neighborhood or community could, over time, result in major declines in the quality of living. To reverse these trends, city authorities started focusing on seemingly small goals like painting over graffiti, cracking down on subway toll skippers, and dissuading public acts of degeneracy. Gladwell contends that these changes in the environment allowed the other factors, like the decline in crack cocaine use and the aging of the population, to gradually tip into a major decline in the crime rate in the city.
Clearly, in order for a trend to tip into massive popularity, large numbers of people need to embrace it. However, Gladwell points out that groups of certain sizes and certain types can often be uniquely conducive to achieving the tipping point. He traces the path of the novel The Divine Secrets of the Ya-Ya Sisterhood from regional cult favorite to national best-seller. Gladwell notes that the unique content of the novel appealed strongly to reading groups of middle-aged women in Northern California, and that these women were uniquely well-positioned to catapult the book to national success as a result of an informal campaign of recommendations and advocacy.
Gladwell also remarks upon the unusual properties tied to the size of social groups. This concept has been exploited by a number of corporations that use it as the foundation of their organizational structures and marketing campaigns. In this case study-oriented chapter, Gladwell discusses the rise and decline of Airwalk shoes.
The brand was originally geared towards the skateboarding subculture of Southern California, but sought to transcend this niche market and attain national name recognition. However, as a cost-cutting measure, Airwalk eventually began providing all of its distributors with a single line of shoes. In another case study, Gladwell discusses the relationship between a sudden, alarming rise in suicide among adolescent males in Micronesia and the persistent problem of teen cigarette use in the United States.
In both instances, teens were induced to become involved in potentially lethal experimentation. Gladwell asserts that both trends were predicated upon two main factors.
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